Despite the economic gloom, people in Serbia are spending their hard earned money on high-priced, high-tech air-conditioned coffins.
Casket makers in Novi Sad, Serbia say that these innovative coffins with cooling systems are ideal to preserve dead bodies before their burial amid the summer heat.
For those who are keen to be buried in style and comfort, these air-conditioned coffins sell for around $6,595.
Implications - The funeral industry is consistently profitable because the need for the services it offers will never die off. Companies that expand this industry to create products like coffins and headstones that are personalized or branded are growing as consumers want to feel they are giving their lost loved ones the best beyond-the-grave experience.