Fresh Bar has playfully renamed itself 'nomi' as a means of better appealing to families with its chilled bars.
The refrigerated fruit and granola snack bars from the brand were first introduced to provide alternatives to shelf-stable snacks, which provide convenience but ultimately sacrifice freshness. As consumers seek out vibrant, fresh foods, the snack brands that are sold in the center aisles of a store have seen declines in sales. As nomi's products walk the line between fresh produce and snack bars, its products stand apart, especially as its bars are priced more like fresh fruit than traditional granola bars.
Some of the vibrant, kid-friendly chilled snack bar flavors offered by nomi include: Pear Cherry Walnut, Blueberry Chia and the indulgent Peanut Butter Banana Chocolate Chip for those with a sweet tooth.
Key Themes Behind This Trend
- Refrigerated Snack Bars
- The trend of refrigerated snack bars is disrupting the traditional shelf-stable snack market by providing fresh and vibrant alternatives.
- Fresh Produce Snacks
- The rise of fresh produce snacks is challenging traditional snack brands and appealing to health-conscious consumers.
- Premium Pricing for Snack Bars
- Pricing refrigerated snack bars more like fresh fruit than traditional granola bars creates a disruptive pricing strategy in the snack industry.
Where This Applies
- Food and Beverage Industry
- Refrigerated snack bars are shaking up the food and beverage industry by offering fresh and healthier alternatives to traditional shelf-stable snacks.
- Health and Wellness Industry
- The health and wellness industry is embracing the trend of fresh produce snacks as consumers seek out vibrant and nutritious options.
- Convenience Store Industry
- Refrigerated snack bars present a disruptive innovation opportunity in the convenience store industry by providing fresh and convenient options for on-the-go consumers.
