Fresh Bar has playfully renamed itself 'nomi' as a means of better appealing to families with its chilled bars.
The refrigerated fruit and granola snack bars from the brand were first introduced to provide alternatives to shelf-stable snacks, which provide convenience but ultimately sacrifice freshness. As consumers seek out vibrant, fresh foods, the snack brands that are sold in the center aisles of a store have seen declines in sales. As nomi's products walk the line between fresh produce and snack bars, its products stand apart, especially as its bars are priced more like fresh fruit than traditional granola bars.
Some of the vibrant, kid-friendly chilled snack bar flavors offered by nomi include: Pear Cherry Walnut, Blueberry Chia and the indulgent Peanut Butter Banana Chocolate Chip for those with a sweet tooth.