The Museum of Childhood has created a child-inspired campaign that turns common sightings around the city into whimsical street art. Turning graffiti into a powerful message that encourages people to take a moment and remember what it's like to be a kid, the child-inspired campaign creatively encourages people to immerse themselves even more in such nostalgic thoughts at the museum.
Conceived and executed by AMV BBDO, an ad agency based in London, United Kingdom, the child-inspired campaign is bound to go viral for many reasons. Not only does it touch on playful imagination, it also provides the perfect photo opportunities for snap-happy individuals. This child-inspired campaign is something locals will love to share on all of their social media platforms, which will raise even more awareness for the museum.
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