Up-Front Car Seats

Volvo's Excellence Child Seat Concept Combines Safety and Luxury

With the design for the Excellence Child Seat Concept, Volvo is rethinking the way young infants and children could be transported in the future.

The concept is more than just an enhanced car seat design, as it is station in the place of where the passenger seat would normally be. This configuration takes inspiration from the spaces that are commonly left unoccupied in chauffeur-driven cars. As well as offering a secure spot for a child, this unit also doubles as a footrest for the passenger who sits directly behind the infant strapped into the seat.

Although a novel and luxurious way for parents to travel with infants, Volvo ultimately developed this concept for primarily enhanced child safety, stating that the placement of forward-facing car seats in the back of the car causes a greater risk for child injury.

Forward-facing Car Seats in Front
Rethinking forward-facing car seat design by placing them in the front of the vehicle in order to enhance child safety and luxury.
Luxury Child Transport
Offering a secure and luxurious way for parents to travel with infants by introducing an up-front car seat with a footrest.
Chauffeur-inspired Car Design
Drawing inspiration from chauffeur-driven cars by creating an up-front car seat that doubles as a footrest.

Where This Applies

Automotive Industry
Creating safer, luxury car designs for parents with infants and young children by placing car seats in the front of the vehicle.
Childcare Industry
Collaborating with the automotive industry to create safer, luxurious transportation solutions for parents with young children.
Hospitality Industry
Using chauffeur-driven car services as inspiration to create luxury and comfortable transportation options for parents with infants and children.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 95%
Freshness 8%