The Chia Tai ads mimic the style of Claude Monet in that you need to take a step back in order to appreciate its message.
The Chia Tai ads were created by advertising agency TBWA in Thailand and promote a seed that will make your produce grow at super speeds. Featuring corn, tomato and bean stalks growing at speeds so fast that their images are blurred, the campaign grabs your attention with its initially ambiguous artwork.
Take a look at the Chia Tai ads to see if you can figure out which vegetable is what.
Implications - Shoppers in modern society look for advertisements that will make them stop and think. Companies attempting to make their campaigns more effective could focus on creating images that require a deeper thought process from their customers.
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