The Chelsea away kits were recently unveiled, the kits will be worn for the club's upcoming 2019/2020 away games in the Premier League. The design of the Nike uniforms comes from the 1960s Mod culture. Nike Football Apparel Senior Design Director states that “The concept we came up with is a homage to the Mods of 1960s London and their sharp style,” he continues to elaborate on aspects of the uniform, like the white polo and red and blue colors reflect the club's history. The kits are available on at Nike Stores.
The jersey is mostly white with red and blue coloring along the sleeves, as well as the collar. Also featured on the jersey is the inscription, "The Pride of London.”
Image Credit: Nike
Why This Trend Is Growing
- Retro-styled Sportswear
- Opportunity for fashion and sport brands to release new collections inspired by past eras.
- Nostalgic Branding
- Brands can capitalize on nostalgia by incorporating iconic designs from previous years into new products.
- Heritage-inspired Apparel
- Apparel companies can use historical events and cultural movements as a starting point for developing new products.
Industries Being Reshaped
- Sportswear
- Sportswear manufacturers can focus on the development of retro-style kits for sports clubs and organizations.
- Footwear
- Footwear companies can collaborate with sports brands to create shoes that complement retro-style kits.
- Fashion
- Fashion brands can incorporate elements of vintage sportswear into their collections for a trendy look.
