'Cheesus' Found in Bag of Cheetos in Dallas

 - May 19, 2009   Updated: Jul 6 2011
References: cbs4denver
There have been many stories about people who have found Jesus in the most unlikely places. This time, in Dallas, a couple has reportedly found Jesus in a 99-cent bag of Cheetos.

Dan and Sara Bell nicknamed the figure, who looks like it is robed and praying, “Cheesus”. Although it is missing a right arm, the Dallas couple are certain Cheesus has a body, hair, robe, and a face.

Implications - Youth consumers are eager to see beauty manifested in mundane and everyday objects. This stems from a subversion of traditional dichotomies good/bad, high/low and other similar ones. Companies should take this mindset into consideration when approaching this demographic with a new product or service