Crisbiss offers some sweet wafers that are filled with vanilla cream or nougat, but it has also introduced a few new savory cheese wafers at the ISM trade fair. While the Pillow Gouda wafer takes on the look of a classic vanilla wafer with its lightly colored filling and exterior, the product boasts a savory cream cheese filling that is said to pair well with beer or wine. As an alternative to the rectangular wafer format, Crisbiss is also introducing crispy wafer sticks, which may be produced in either gouda or emmental varieties.
These new snack products offer forms that are distinctly like familiar sweet indulgences yet offer eating experiences that are savory, appealing to those who are looking to minimize their intake of sugar.
Key Themes Behind This Trend
- Savory Snacks
- Developing more innovative savory snacks from classic sweet indulgences like wafer sticks and making them suitable for beer and wine pairings.
- Cheese-based Fillings
- Developing cheese-based fillings to add a savory element to classic sweet snacks and desserts.
- Alternative Snack Formats
- Exploring alternative snack formats such as wafer sticks to provide unique and innovative eating experiences.
Where This Applies
- Snack Food Industry
- There is an opportunity in the snack food industry to develop more innovative savory snacks that appeal to those looking to minimize their sugar intake.
- Dessert Industry
- There is an opportunity in the dessert industry to explore developing cheese-based fillings to add a savory element to classic sweet snacks and desserts.
- Wine and Beer Industry
- There is an opportunity in the wine and beer industry to promote and partner with savory snacks like pillow gouda wafers that are suitable for beer and wine pairings.
