It's always nice to see companies using their influence for social good around the holidays, as is the case with the charitable Nike+ FuelBand in collaboration with Doernbecher Children’s Hospital.
While you may or may not already be familiar with the product itself, this charity angle breaths new life into the hype surrounding the FuelBand. Around the holidays there is always an increase in charitable releases, but what makes this one special is Nike has decided to use arguably their most in-demand, broad market item thus guaranteeing a substantial donation to the children's hospital in Portland, Oregon.
The Nike+ FuelBand is renowned as a personal fitness and health tool. It sits on your wrist and measures your movement using a sports accelerometer.