Modern Commuter Cruisers

Chariot Skates Provide a Smooth Ride

I'm just a little spooked by the look of these Chariot Skates brand Wheelskates, but if they ride as smoothly as they say, then I'm in. Wheelskates are kind of a cycling-skiing hybrid with enormous wheels that give the rider the ability to maneuver over rough terrain.

Winner of the People's Choice Award on ABC's 'New Inventors,' Wheelskates may become the preferred choice for urban commuters. Check out the latest video by Chariot Skates to see what I mean.

Implications - The company is using these videos as a continual promotional tool. Take a look and see if they're spending their money the right way.

Wheelskates for Urban Commuters
The rise of Wheelskates as a smooth ride for urban commuters presents opportunities for disruptive innovation in the personal mobility industry.
Hybrid Cycling-skiing Transportation
The hybrid design of Wheelskates presents an opportunity for disruptive innovation in the automotive industry for alternative modes of transportation.
Promotion Via Social Media
The successful use of social media for ongoing promotion of Wheelskates presents opportunities for disruptive innovation in the marketing industry for consumer products.

Who This Affects Most

Personal Mobility
The smooth ride of Wheelskates for urban commuters presents an opportunity for disruptive innovation in the personal mobility industry.
Automotive
The hybrid design of Wheelskates presents an opportunity for disruptive innovation in the automotive industry for alternative modes of transportation.
Marketing
The successful use of social media for ongoing promotion of Wheelskates presents opportunities for disruptive innovation in the marketing industry for consumer products.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 94%
Freshness 8%