The classic cowgirl has been given a chic Parisian twist in the Chanel Metiers d’Art Paris-Dallas ad campaign. Starring American actress Kristen Stewart, who was announced as the new face late last year, she brings her signature melancholy expressions to the dark set of the photoshoot. Sporting cornrows and a relatively edgy ensemble, the tough chic act is perpetuated throughout the ad campaign.
The Chanel Metiers d’Art Paris-Dallas ad campaign was shot by none-other-than Karl Lagerfeld himself. It showcases tiered prairie skirts, fringed leather jackets and cowboy boots alonside tasseled jackets, star-printed dresses and statement-making belts.
Previewed on Instagram, or perhaps leaked, the sneak peak images of the Chanel Metiers d’Art Paris-Dallas ad campaign are irresistible. Once released officially, they will surely take the Internet by storm.
What Makes This Trend Stand Out
- Parisian Cowgirl Fashion
- There is an opportunity to create a disruptive innovation by combining the classic cowgirl aesthetic with a chic Parisian twist.
- Melancholic Fashion Ads
- Create a disruptive innovation opportunity by leveraging the trend of using melancholic expressions in fashion ads.
- Instagram Fashion Previews
- Capitalizing on the popularity of sneak peeks on Instagram, there is potential for disruptive innovation in releasing fashion campaigns through social media platforms.
Sectors Adopting This
- Fashion
- The fashion industry can embrace the Parisian cowgirl trend and create innovative designs that merge the two styles.
- Advertising
- The advertising industry can explore using melancholic expressions in fashion campaigns to create a disruptive and memorable impact on consumers.
- Social Media
- The social media industry can tap into the trend of releasing fashion campaign previews on Instagram and develop innovative features and tools for brands to showcase their work.
