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Low-Cut Sporty Sneakers

The Nike Dunk Low SP Arrives in a Champ Colors Colorway

— June 24, 2020 — Lifestyle
Nike introduces the latest addition in 'Champ Colors' to its ongoing Team Tones pack, marking the last design that rounds out the collection. The sneaker model is the Nike Dunk Low SP and the two tonal design is themed around the scheme of varsity hues.

The shoes are constructed from premium leather materials and the upper is adorned in a bright orange hue as the base foundation. It is then accented with overlaying materials in navy blue for contrasting elements, which follows through to the midfoot Swoosh as well. Additional details include the blend of "University Orange" and "Marine" on the tongue tags, insoles, and additional embroidered branding at the back of the shoe.


Image Credit: Heison Ho, Hypebeast
Trend Themes
1. Team Tones Pack - Opportunity for other sneaker brands to create collections that feature tonal designs based on various themes.
2. Varsity Hues - Potential for fashion brands to incorporate varsity-inspired color schemes in their designs to appeal to the sporty aesthetic.
3. Premium Leather Construction - Opportunity for luxury shoe brands to experiment with premium leather materials in their sneaker designs for a high-end appeal.
Industry Implications
1. Footwear - The footwear industry can explore the trend of tonal designs and varsity color schemes to offer new and appealing shoe options for customers.
2. Fashion - Fashion brands can incorporate varsity-inspired color schemes in their collections, not limiting to sneakers, to follow the sporty trend and attract a wider customer base.
3. Luxury Goods - Luxury shoe brands can leverage the use of premium leather materials in their sneaker designs to create exclusive and high-end products that cater to the luxury market.
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