As you may have learned from keynote speaker and Trend Hunter CEO Jeremy Gutsche's first book on Exploiting Chaos, the only certainty of change is that it will happen. In his second book, Better and Faster, Gutsche teaches you to spot patterns of opportunity and get the jump on change on the horizon before competitors in business have the chance to act first.
Despite being companies with household names, brands like Microsoft, Kodak, Blackberry and Blockbuster haven't won with every new venture. Better and Faster highlights instances where these big name brands failed to adapt, despite signs that were indicative of changing times.
Find out how to stay ahead of the curve with big data and practical business advice in Better and Faster. Pick up your copy HERE.