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Sofas With Cellulite

Nivea Before and After Furniture

— August 30, 2008 — Marketing
Can we finally say, "Good-Bye Cellulite"? I wish. This very simple and very clever 'cellulite' sofa from Nivea was designed to promote the line's Goodbye Cellulite campaign during French fashion week.

Nivea was involved with the promotion of a line of swimwear for Shay Todd and used the event to cross-promote and 'demonstrate' their Goodbye Cellulite cream, due to the obvious link with swim wear.

It's a really visual way to highlight the supposed "before and after" effects of the cream, and they have even annotated the sofa as such.

Good work. Previously Nivea delivered the really awesome Nivea choir viral and popable cellulite campaign.
Trend Themes
1. Visual Marketing - Using visually impactful products or displays to promote and showcase the effects of a product.
2. Cross-promotion - Leveraging partnerships and events to promote multiple products or brands simultaneously.
3. Before and After Marketing - Highlighting the transformational effects of a product through visual representations of 'before' and 'after'.
Industry Implications
1. Beauty and Skincare - Opportunity for beauty and skincare companies to create visually appealing displays or products to demonstrate the effectiveness of their products.
2. Fashion and Swimwear - Opportunity for fashion and swimwear brands to collaborate with beauty and skincare companies to cross-promote their products during events and campaigns.
3. Furniture and Home Decor - Opportunity for furniture and home decor companies to incorporate visually striking designs that highlight the transformational effects of their products.
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