Gwyneth Paltrow's goop Collaborated with CB2 on a Furniture Range
Laura McQuarrie — August 30, 2018 — Art & Design
References: cb2 & fastcompany
CB2—Crate and Barrel's more affordable, Millennial-focused brand—newly launched a celebrity furniture collaboration with Gwyneth Paltrow's lifestyle brand 'goop.'
Some of the pieces in the new furniture and decor range include asymmetrical velvet sofas, antique-inspired wine glasses and high-quality tableware that looks delicate and precious but was designed for daily use. Across the range, Paltrow describes that there's "a layered quality" to the pieces that mix and match different styles from various eras and times in her life.
Previously, goop has hosted several pop-up lifestyle shops and last year, the brand set up a permanent goopLAB that is styled just like a home. Now, consumers have the chance to easily get the goop aesthetic through this new decor range by CB2.
Some of the pieces in the new furniture and decor range include asymmetrical velvet sofas, antique-inspired wine glasses and high-quality tableware that looks delicate and precious but was designed for daily use. Across the range, Paltrow describes that there's "a layered quality" to the pieces that mix and match different styles from various eras and times in her life.
Previously, goop has hosted several pop-up lifestyle shops and last year, the brand set up a permanent goopLAB that is styled just like a home. Now, consumers have the chance to easily get the goop aesthetic through this new decor range by CB2.
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