Jest.com's 'The Celebrity Craziness Matrix' was designed by the sites Managing Editor Dan Hopper and marketing expert Jay Kasten. The quadrants are grouped under the headings of 'self aware,' 'zany,' 'dangerous' and 'oblivious.' Stars like Courtney Love, Peter O'Toole and John Mayer fall somewhere in between the comical categories.
Hopper and Kasten point out that while celebrities are known to engage in erratic and at times illogical behavior, there are different shades of crazy. Some brands of all out insanity are quite concerning while others are harmless and more so humorous. The grid places the famous faces on to the Matrix in accordance with their latest public debacles, many of whom are in the midst of divorces and disputed DUI trials.
The Celebrity Craziness Matrix Categorizes Famous Faces
1. Celebrity Craziness Matrix - Creating fun and engaging games or quizzes for social media platforms to capture the attention of a wider audience and improve brand visibility.
2. Shades of Crazy - Developing a mental health app that can help individuals identify their behavior and what type of crazy they belong to.
3. Quadrant Groupings - Developing products and services that categorize different brands based on their customer behavior pattern, such as the types of products they buy and why they buy them.
1. Social Media - Social media sites can leverage on 'The Celebrity Craziness Matrix’ by creating fun games or quizzes to increase user engagement and maintain users' interest in social media platforms.
2. Mental Health - Mental health professionals can utilize 'The Celebrity Craziness Matrix’ to study human behavior and develop psychological treatments and solutions to improve mental health among individuals.
3. Marketing - Marketing professionals can use 'The Celebrity Craziness Matrix' to analyze and better understand customer behavior patterns and develop more effective marketing strategies to attract and retain customers.