Lightweight Minimal Graphic Casualwear

The Cav Empt Spring/Summer 2019 Range Have Light Colorways

The latest Cav Empt Spring/Summer 2019 collection arrives featuring a plethora of lightweight designs in preparation for the rising temperatures. The designs are adorned in signature graphic prints that the label is known for, adorning silhouettes including tees, shorts, hoodies, and hats.

Some of the standout pieces from the seasonal range include the Taking Hold long sleeve tee, striped short sleeve top, and the Grasp tee. The striped short sleeve top is complete in a luscious overdyed pink colorway along with a hidden button placket. Branding details are found at the back of the top through a woven label. The Grasp tee arrives in a black or white colorway and silk screen graphic images at the front. The capsule is now available for purchase online at Cav Empt.

Lightweight Designs
Opportunity for fashion companies to invest in designing more lightweight apparels for the upcoming spring/summer season.
Signature Graphic Prints
Fashion companies can find an opportunity to create unique identity through signature graphic prints on their designs.
Hidden Button Placket
Innovation opportunity for fashion companies to design new styles for hidden button plackets within casualwear for a more stylish and aesthetic appearance.

Where This Applies

Fashion
Fashion industry can invest in trends related to lightweight designs, signature graphic prints and hidden button placket in creating a new wave of upcoming seasonal collection
Retail
Retail industry can keep up with the trends by offering a variety of products based on lightweight designs, signature graphic prints and hidden button placket as consumer demand for such apparels increase.
Advertising
Advertising industry can promote the trend of signature graphic prints on lightweight casualwear and hidden button placket as an innovative fashion choice to attract younger consumers.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 13%
Freshness 8%