Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Vegetable Monikers

Black Squid Design Cauliflower Packaging Brings Produce to Life

— December 9, 2011 — Lifestyle
Black Squid Designs has given regular cauliflower packaging a personified twist. The new packaging is for the family-owned veggie production company Hills Fresh, who wanted to sway people from buying fresh cauliflower to wrapped options.

On each packaging is one of four names: Doris, Bob, Doug and Shirl. According to the designers, the choice of these names rests on nostalgia (they are more traditional names) and the attempt to take "people back to the days of Grandma's roast dinners and memories of trying to get kids to eat their veggies." To really give the cauliflower personality, the design agency has even added a special serving suggestion for each cauliflower packaging. For example, Doris is described as "a little shy, but once she’s mixed with other vegetables in a stir fry she becomes the life of the dish."

So, the question is, if a vegetable had a name, would you be more inclined to buy it? Regardless of your answer, the new cauliflower packaging has already won several awards including the coveted Adelaide Advertising and Design Club Gold Chair.
Trend Themes
1. Personified Packaging - The use of personified packaging creates a unique and engaging consumer experience, tapping into nostalgia and emotional connections.
2. Nostalgic Branding - Incorporating traditional names and references to the past in branding can evoke nostalgic feelings and resonate with consumers.
3. Enhanced Consumer Connection - Adding personality and storytelling elements to packaging can help build a stronger connection between consumers and products.
Industry Implications
1. Food Packaging - Innovative packaging designs that personify and enhance the appeal of food products can create a disruptive advantage in the competitive food packaging industry.
2. Consumer Goods - Applying nostalgic branding techniques to consumer goods packaging can differentiate products and attract consumers seeking a connection with the past.
3. Graphic Design - Incorporating storytelling elements and emotional connections into graphic design for packaging can revolutionize the way products are presented and resonate with consumers on a deeper level.
2
Score
Popularity
Activity
Freshness