Friskies' Cat-lectibles is a convention-exclusive hobby shop featuring collectibles inspired by real-life cats and the comic fans who love them. Cat-lectibles debuts at Anime NYC in August, followed by stops at Rose City Comic Con, and FanX in September. This extension of the Certified Frisky campaign is a celebration of feline fandom, spotlighting cat-loving creators and Friskies World stories and stamped with the Certified Frisky seal of approval.
At the Cat-lectibles Trading Card Station, attendees can upload a photo of their cat and create a free custom trading card and take home a collectible blind box filled with Friskies samples. As part of the experience for the feline-obsessed, one lucky winner will get a custom Cat-lectibles collection featuring their cat, complete with a 3D-printed figurine, a hand-illustrated poster, and a retro tin lunchbox.
Why This Trend Is Growing
- Pet Fandom Collectibles
- Brand-owned collectibles tied to real pets blend fan culture with personalization, creating new value around emotional identity and limited-edition merchandise.
- Convention-exclusive Retail
- Pop-up hobby shops at fan conventions turn experiential marketing into a scarcity-driven channel for sampling, engagement, and community building.
- Custom Pet Merchandise
- Photo-based trading cards, figurines, and illustrated keepsakes signal growing demand for personalized products that transform pets into collectible characters.
Industries Being Reshaped
- Pet Food
- Pet food brands can expand beyond functional nutrition by using entertainment-led experiences to deepen loyalty and make product discovery more memorable.
- Fan Conventions
- Comic and anime events are becoming fertile spaces for non-endemic brands to connect with niche audiences through immersive, fandom-native activations.
- Collectibles
- The collectibles market is being reshaped by user-generated personalization, where everyday consumers and their pets become the source material for limited-run goods.
