Dubbed the rainbow cat hairstyle, this fun look was first made famous by Russian Instagram user Katichka. Based in St. Petersburg, the social media star enlists the help of hair stylist Aliya Askarova who dyes her psychedelic tresses. Whether sporting hot pink, technicolored or dual-toned hair, Katichka pulls off a vivid look that is both youthful and fun.
Inspired by youth subcultures like ravers and Seapunks, this Instagram user blends her vibrant locks with 3D hair tattoos that are intricately shaved in. The result is a rainbow cat hairstyle that is the opposite of subtle.
Each 3D hair tattoo by stylist Aliya Askarova is subtly hidden under one's hair, peeking out only when they want it to be revealed.
Why This Trend Is Growing
- Rainbow Hair Trend
- The trend of rainbow hair has been popularized by Russian Instagram user Katichka, utilizing 3D hair tattoos to enhance the colorful hairstyles.
- 3D Hair Tattoos
- The use of 3D hair tattoos in intricate designs on magnetic rainbow hair has created a unique trend and opportunity for hair stylists to showcase their creativity.
- Youth Culture Fashion
- Youth subcultures like ravers and Seapunks have influenced the trend of vibrant and neon hair colors as a way to express their personal style.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can leverage the trend of rainbow hair and 3D hair tattoos by developing new dye formulas and tools for stylists to create unique hair designs.
- Fashion Industry
- The fashion industry can incorporate vibrant hair colors into their clothing collections and photo shoots, tapping into the popularity of the rainbow hair trend.
- Social Media Industry
- The social media industry can benefit from the rise of Instagram users like Katichka who use their platform to spread creative hair trends, which in turn promotes their personal brand and sponsorships.
