Looking at the Casio E Series Concept Watch, you might find it difficult to tell if it's an old model that was ahead of its time, or a new accessory that references a retro aesthetic. The latter would be the correct assumption of Arvid Roach's proposal for the iconic timepiece company.
There is a rectilinearity about this e-ink chronograph that may bring you back to your old digital watch; however, cropped corners and a very slim profile give it modern interest. What's more, the face of the Casio E Series Concept Watch is stepped into two levels, providing you with function buttons across its middle. The unique steel-cased chronometer is complemented by a beveled band of embossed white leather.
The Casio E Series Concept Watch Has Throwback Rectangularity with Edge
Amelia Roblin — October 8, 2014 — Art & Design
References: arvidroach.tumblr & tuvie