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Simplified Dishwashing Detergents

Cascade Pure Essentials is a Dye-Free Liquid Detergent

— March 26, 2019 — Art & Design
For the sake of their health and the planet, consumers are taking a closer look at the products they use in their daily lives and are switching to cleaner alternatives—as such, Cascade Pure Essentials was created as Cascade's only dye-free liquid detergent, with a formula that's free from phosphates and chlorine bleach.

The simplified dishwashing detergent is made with a portion of bio-based ingredients to tackle even the toughest baked-on, stuck-on messes in a way that lets consumers skip the pre-washing at the sink to save water. The simplified dishwashing detergent formula is packed with perfumes that are infused with essential oils that share light and refreshing Lemon Essence and Orange Blossom scents.

To match the all-white Cascade ActionPacs, the packaging for the product boasts a clean and predominantly white design.
Trend Themes
1. Cleaner Product Alternatives - The trend of consumers switching to cleaner alternatives presents an opportunity for disruptive innovation in the dishwashing detergent industry.
2. Bio-based Ingredients - The trend of incorporating bio-based ingredients in dishwashing detergents opens up opportunities for disruptive innovation in the cleaning product industry.
3. Minimalist Packaging Design - The trend of clean and predominantly white packaging design offers disruptive innovation potential in the dishwashing detergent industry.
Industry Implications
1. Dishwashing Detergent - The dishwashing detergent industry has the potential to disrupt the market by creating cleaner product alternatives.
2. Cleaning Product - The cleaning product industry can seize the opportunity by incorporating bio-based ingredients into their formulations.
3. Packaging Design - The packaging design industry can tap into the trend of minimalist and clean packaging design for dishwashing detergents.
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