The fragrances that are being applied to laundry products are taking inspiration from personal perfumes, as seen in products like The Detergent Concentrate from Frey. The brand offers eco-friendly scent blends like Sandalwood, Bergamot and Clove or Cedarwood, Oakmoss and Amber to "transport your senses with every wash" and transform the experience of doing laundry into a loving act of self-care.
For its two detergent fragrances, Frey was inspired by top fragrances around the world to create warm scents with natural oils. Thanks to its concentrated format, the product makes it possible to do 50 loads of laundry with a single, 16-ounce bottle that's compatible with high-efficiency machines and cold water washes.
Image Credit: Frey