Diamond Art Club®, a world leader in diamond painting, is pleased to announce a partnership with Paramount Consumer Products to release crafting kits featuring artwork from some of Paramount Consumer Products' most beloved Nickelodeon franchises, including Avatar: The Last Airbender, Legend of Korra, Garfield, JoJo Siwa, Rugrats, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and more. The new collaboration will feature specially curated, iconic images from various programs.
“We are thrilled about this unique partnering with Paramount Consumer Products! As the popularity of this craft continues to grow, we are excited to bring world-class characters and franchises like SpongeBob SquarePants and Garfield into this new world of diamond painting. We look forward to rolling out some amazing new kits all year long,” says Co-Founder and Head of Creative at Diamond Art Club®, Angie Shehaj.
The Paramount Consumer Products collection is available on the Diamond Art Club website, as well as on Amazon, with exclusive designs available in each channel.
Key Themes Behind This Trend
- Crafting Kits
- Crafting companies can partner with entertainment brands to create crafting kits featuring iconic images to attract the growing craft market.
- Diamond Painting
- Companies can innovate new ways to present diamond painting by partnering with entertainment brands to offer curated, iconic images from popular franchises.
- Entertainment Brand Collaborations
- Entertainment brands can collaborate with crafting companies to offer crafting kits featuring their beloved characters and franchises for new revenue streams.
Where This Applies
- Crafting and Hobby Supplies
- Companies can expand their product offerings by partnering with entertainment brands to create themed crafting kits aimed at the growing craft market.
- Entertainment
- Entertainment brands can create new revenue streams by collaborating with crafting companies to offer crafting kits featuring their popular characters and franchises.
- E-commerce
- Online retailers can capitalize on the growing craft market by offering crafting kits featuring popular entertainment franchises through partnerships with crafting companies and entertainment brands.
