The BMW Z4 Roadster Campaign Uses a Car to Create Art
Shelby Lee Walsh — September 1, 2009 — Autos
References: youtube & adsoftheworld
This campaign for the BMW Z4 Roadster has taken the term ‘joy ride’ to a whole new and unexpected level. With the help of artist Robin Rhode, director Jake Scott and advertising agency GSD&M Idea City in Austin, Texas, this exhilarating video shows what it is like to make art using a car.
The masterminds behind this video used the BMW Z4 Roadster as a paint brush on a huge canvas (100 x 200ft to be precise). Have a look at the magnificent video for yourself!
The masterminds behind this video used the BMW Z4 Roadster as a paint brush on a huge canvas (100 x 200ft to be precise). Have a look at the magnificent video for yourself!
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