Paqui, a gourmet tortilla chip company, has released the Carolina Reaper Madness chip, which they claim is the spiciest tortilla chip in the world. Made with the Carolina Reaper Pepper -- certified as the world's spiciest pepper by the Guiness Book of World Records -- the Carolina Reaper Madness tortilla chips are so intense that Paqui sells them in single-chip packages.
Though the decision to sell single chips is an attractive marketing tactic, it's also a matter of common sense. Concerned about proud daredevils trying their luck with an entire handful of the fiery snack, Paqui chose to preclude that scenario entirely.
The chip's packaging, cheekily shaped like a coffin, includes tips on how to successfully make it through a taste of Carolina Reaper Madness. It recommends chasing the chip with milk, ice cream, yogurt or honey to soften the spice.