The Carnivore Club is a store for those who know that regular supermarket meat simply won't cut it. Much like a fruit of the month club, Carnivore Club delivers specific packages for those looking for delicious meat.
When you make a company based completely on meat, it can be hard to sell it to people, especially with the rise of vegetarianism and veganism. Carnivore Club makes its impact by only delivering the best product a meat company can offer, to people for whom nothing else will do. People tend to get caught up eating the same things, so having a company that will essentially make your choice for you can be beneficial.
Marketing to customers directly in their home has proven effective for other companies, so being someone's go-to butcher and delivery service whenever they need food puts Carnivore Club a "cut" above the rest.