In response to the growing demand for food products made from natural ingredients, Caribou Coffee has reworked its Caribou Coolers so that they are now made with simpler ingredients.
In order to make the drinks more appealing to health-conscious consumers, Caribou Coffee has reworked the recipe for its blended iced coffee drinks. Instead of using a variety of complex, artificial ingredients, the company now uses "real, simple ingredients" to make its Caribou Coolers. For instance, the company is now using real caramel and vanilla instead of artificial caramel and vanilla flavors. The chain has also added three delicious new flavors to celebrate the move towards simpler ingredients.
The revamped Caribou Coolers demonstrate that brands are attuned to the rise of 'clean eating' and the growing skepticism of long ingredient lists.
What's Driving This Trend
- Clean Ingredient Drinks
- Food and beverage industry can explore the use of simpler, natural ingredients to attract health-conscious consumers.
- Real-ingredient Flavorings
- Companies can shift towards using natural flavorings like real caramel and vanilla instead of artificial flavors.
- Simpler Recipe Innovation
- Developing simpler recipes with fewer ingredients can be a disruptive innovation opportunity for food and beverage industry.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from using simple, real ingredients as a disruptive innovation opportunity.
- Coffee Shops and Chains
- Coffee chains and shops can attract health conscious customers by offering clean ingredient drink options to their menu.
- Flavorings and Additives
- Exploration of natural flavorings and additives can be an innovation opportunity for those companies who want to cater consumers' preference towards clean ingredients.
