The CareBag brand allows consumers to create their own functional bags that are personalized to their needs and design preferences.
The Olive collection under the CareBag brand is made from certified wood from the olive tree – which symbolizes "strength and is a typical item of Italian landscape and biodiversity." It is made from completely sustainable and natural materials and comes in the form of assembly kits that allow the users to put it together on their own. The bag is accompanied by a small educational booklet that provides the owner with information about the environmental advantages of the kit.
The CareBag brand and the concept behind it is one that wholeheartedly undertakes green design as a lifestyle and promotes that way of thinking in consumers as well.