Cardlet is a greeting card delivery service that's powered by an app, which allows users to efficiently schedule, customize, and send affordably priced physical cards that contain interactive AR experiences for the sender's loved ones to enjoy.
The service was devised when CEO Jenny Sich and her husband sought out a more efficient alternative when she forgot to purchase a Father's Day card—prompting them to create a refined experience that allows users to find the perfect greeting card that's enhanced with technology.
With COVID-19 preventing many holiday shoppers from getting out and purchasing cards for their loved ones in stores, Cardlet simplifies the process with its digital catalog and AR experiences, which even allow senders to imbue their card with a personalized voice note.
Image Credit: Cardlet
Key Themes Behind This Trend
- Ar-enhanced Greeting Cards
- The integration of augmented reality technology into greeting cards provides a unique and interactive experience for recipients.
- App-based Card Delivery Services
- The use of mobile apps for scheduling, customizing, and sending physical cards streamlines the greeting card delivery process.
- Personalized Greeting Card Experiences
- The ability to add personalized voice notes and interactive elements to greeting cards enhances the emotional connection between sender and recipient.
Where This Applies
- E-commerce
- The online catalog and delivery services provided by Cardlet disrupt the traditional retail model of purchasing greeting cards in physical stores.
- Augmented Reality
- The integration of AR technology into greeting cards creates opportunities for innovation and growth within the AR industry.
- Mobile Applications
- The development of mobile apps for scheduling and sending greeting cards opens up possibilities for disruptive innovation in the mobile app industry.
