The Cardinal brand from The Food Company enlisted the creative agency AG Design to create packaging for its South and East Asian-inspired cuisine.
The brand offers a variety of different food products, all of which are inspired by those offered in various Asian countries. These include everything from Vegetable Samosas and Tacos to Spring Rolls, noodles, Sweet Chill Sauce and Sweet & Sour Sauce. The creative agency AG Design created vibrant packaging for the Cardinal food products, all of which feature a black background and bright labels, with images of the food the product they contain being revealed in playful arrangements on top.
Cardinal's dynamic cuisine is represented as such on its bold, eye catching packaging.
What's Driving This Trend
- Asian-inspired Cuisine
- Opportunity for restaurants to innovate with unique Asian-inspired dishes and flavors.
- Creative Packaging Design
- Opportunity for packaging companies to create vibrant and eye-catching designs that reflect the brand's cuisine.
- Pre-packaged Ethnic Foods
- Opportunity for food companies to offer convenient, pre-packaged options of various Asian cuisines for consumers to enjoy at home.
Who This Affects Most
- Restaurant
- Restaurants can take advantage of the trend by introducing new Asian-inspired dishes and flavors to their menus.
- Packaging
- Packaging companies have the opportunity to collaborate with food brands to create visually appealing packaging designs that capture the essence of Asian-inspired cuisine.
- Food Manufacturing
- Food companies can tap into the growing demand for pre-packaged ethnic foods, offering a range of Asian-inspired dishes that can be conveniently enjoyed at home.
