The Capital One Commercial Promotes Online Privacy

 - Mar 11, 2013
References: capitalone & youtube
This fraud-prevention commercial by Capital One is a humorous way to kick off fraud prevention month. The commercial centers around the question, "Are people willing to give their personal banking information to anyone on the street?" In order to find out, Capital One took it to the streets to see what people's reactions were when asked for personal information.

The ad starts off with a gentlemen in a presentable outfit, who then uses a variety of different communicative methods to trick people into giving him their pin numbers and personal information. Unsurprisingly, the strangers find the request laughable and ridiculous. The conclusion drawn at the end of it is that since one wouldn't fall for these tricks on the streets, they certainly shouldn't fall for them online.

The ad serves to remind viewers that their online presence is just as real as their physical one.