Most people find it useful to have their mobile and camera combined into one device, but these Canon EOS Phone Call ads seem to have a different opinion.
Coming from advertising agency JWT in Mexico, the campaign is not only funny, but definitely relatable. Each ad features someone who's about to take a photograph but is then interrupted by a phone call which is visually brought to life with the appearance of the actual caller - which in this case appears to be a grandmother and father. While most camera ads focus on the device's ability to produce high quality photos, this campaign opts for a more humorous approach.
Check out the Canon EOS Phone Call campaign to see what your camera phone can't do.