CanalPlay is a monthly movie subscription service that allows its subscribers to watch as mny movies as they want. But one of the problems CanalPlay identified is that its customers weren't able to watch movies in their sleep.
To remedy this issue, CanalPlay came up with 'Insomny Coffee,' which onsets an infinite amount of insomnia to keep movie-watchers hopped up on enough caffeine to watch all the movies they desire. As much as some people might like to really try out Insomny Coffee, thankfully it won't really keep people up forever.
The humorous ad comes from Paris' Buzzman agency and the hilarious prankvertisement is a clever way to provide a solution to CanalPlay's "problem" of offering too much of a good thing.