Bloody Newspaper Campaigns

The Canadian Journalists for Free Expression Promote Free Speech

The Canadian Journalists for Free Expression's new ads feature the blood-splattered pages of newspapers as an effort to both increase free speech and alert the public of the limits that some publications face. Cited in section two of the Charter of Rights and Freedoms in Canada and as the first amendment of the United States, free speech is the mightiest political tool.

Journalists that are stifled, squandered and oppressed from publishing vital information about government activity, troubling economic woes, or whatever information may be of important public interest, are not able to fulfil their duty as keeping the government honest and accountable. In democratic nations across the world, freedom of speech is one of the key ingredients to a successful and peaceful nation.

This campaign urges viewers to consider the freedoms that are enjoyed in Canada and other democratic nations worldwide, and work towards improving those that do not have this same urgent, essential component of civilized society.

Free Speech Advocacy
Using creative and attention-grabbing campaigning to promote free speech as a fundamental right.
Journalistic Activism
Journalists taking bold and creative steps to keep the public aware and informed on vital issues.
Transparency Movements
Movements to increase the transparency and accountability of governments and other institutions.

Where This Applies

Advertising and Marketing
Opportunities to collaborate with advocacy organizations in creating campaigns with bold and creative messaging.
Journalism and Media
The importance of supporting journalism and media that prioritize telling the truth and keeping governments accountable.
Advocacy and Nonprofits
Opportunities for advocacy organizations to collaborate with other nonprofits to push for increased transparency and freedom of speech worldwide.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 25%
Freshness 8%