National Advocacy Campaigns

Bell Canada is Running Build. Connect. Grow Canada.

Bell Canada has initiated a national advocacy campaign titled 'Build. Connect. Grow Canada.,' urging the federal government and the Canadian Radio-television and Telecommunications Commission (CRTC) to revise policies that the company argues are discouraging private investment in broadband infrastructure. The campaign highlights Bell’s significant investments in expanding its pure fibre network — nearly $23 billion since 2020 — while warning that recent CRTC decisions allowing major telecom providers to resell access to each other’s fibre networks could undermine future expansion.

In its national advocacy campaign, Bell contends that this regulatory approach reduces the financial incentive for companies to invest in new infrastructure, leading to scaled-back deployment targets, reduced capital expenditures, and slower connectivity improvements. This may particularly affect rural, remote, and Indigenous communities. The company frames its position as not just a business concern but a national economic issue, emphasizing that robust broadband networks are essential for Canada’s competitiveness, job creation, and long-term digital resilience.

Image Credit: Bell Canada

Broadband Infrastructure Advocacy
Advocacy campaigns like Bell Canada's highlight the need for policy shifts to stimulate greater investment in broadband infrastructure.
Regulatory Impact on Connectivity
Decisions by regulatory bodies affecting network resale can significantly alter the investment landscape for telecom companies.
Incentive-driven Network Expansion
The need for financial incentives is crucial for telecom companies to continue expanding broadband access, especially to underserved areas.
Indigenous Connectivity Enhancements
Enhanced broadband access in rural, remote, and Indigenous communities is critical for bridging the digital divide and promoting equitable economic opportunities.
Economic Importance of Fiber Networks
The expansion of fiber networks is pivotal for bolstering national economic growth and ensuring long-term digital resilience.
Telecom Investment Strategies
Investment strategies in the telecom sector are evolving in response to regulatory changes, impacting infrastructure expansion plans.

Where This Applies

Telecommunications
The telecommunications industry is at a crossroads with investments in fiber networks being influenced by regulatory changes.
Infrastructure Development
Infrastructure development is heavily impacted by policies that affect the financial viability of large-scale network expansions.
Rural Development
Rural development initiatives are increasingly reliant on improved broadband access to foster economic growth in underserved areas.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 17%
Freshness 50%

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