In anticipation of spring and gardening season, Campbell's Canada recently launched a new initiative to encourage Canadians to grow their own ingredients at home. The brand is releasing limited-edition Campbell’s Creamy Tomato and Garden Vegetable Minestrone soup with plantable tomato seeds on specially marked cans.
“It is our mission at Campbell to build a more resilient food system, making food that matters and that improves the world we all share, for generations to come — starting with our supply chains,” said Mieka Burns, VP of Marketing at Campbell Canada. “We work closely with responsible farmers and seed companies to select the best ingredient varieties for our products, aiming to reduce waste and conserve natural resources where possible. This tomato seed campaign is an exciting opportunity for us to share with our consumers our ongoing support for sustainability and the efforts we’ve made in this area to-date.”
As part of this initiative, Campbell’s Canada joined forces with Seminis, a brand beloved for being a key tomato seed supplier that provides seeds to the farmers who grow and harvest some of the tomatoes for Campbell’s soups. The duo hope to inspire Canadians to celebrate sustainably.
Image Credit: Campbell's Canada