There's an art to casting the right models for a promotional photo shoot, and the Calvin Klein SS 2011 Accessories campaign has created a masterpiece. Lensed by Fabien Baron, these smoky spreads feature two beautiful women, yet the viewer's focus remains on the collection's lustrous cuffs, radiant rings and twinkling timepieces.
Lara Stone and Liu Wen share the stage in the Calvin Klein SS 2011 Accessories campaign, muted by a hazy veil that leaves the jewelry front, center and sparkling.
What Makes This Trend Stand Out
- Promotional Photo Shoots
- Disruptive innovation opportunity: Explore new and creative ways to showcase products and capture consumers' attention through captivating promotional photo shoots.
- Artistic Campaigns
- Disruptive innovation opportunity: Embrace artistic elements and unconventional approaches in advertising campaigns to create a lasting impact on consumers.
- Focus on Accessories
- Disruptive innovation opportunity: Shift the spotlight towards accessories and highlight their unique features in promotional campaigns to drive consumer interest and sales.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrate technology and interactive elements into fashion campaigns to create a more immersive and engaging experience for consumers.
- Photography
- Disruptive innovation opportunity: Explore innovative techniques, such as experimental lighting or unconventional angles, to push the boundaries of traditional photography in promotional campaigns.
- Jewelry
- Disruptive innovation opportunity: Incorporate augmented reality or virtual try-on technologies to enhance the online shopping experience for jewelry, allowing customers to visualize products before purchase.
