Calvin Klein Creates Fun, Fluffy Fashions for Spring 2010

 - Sep 18, 2009   Updated: Jul 19 2011
References: calvinklein & coutorture
Hot off the heels of a sharply angled, dark and moody fall collection, Calvin Klein designer Francisco Costa went to the other extreme for spring, resulting in what appears to be little more than massive marshmallow garments.

Through meticulous details and handcrafting, Francisco Costa created clothing that, for lack of a better word, 'inflates,' catching air as the model struts down the catwalk, providing the basis for his massive marshmallow garments.

Implications - Many individuals are looking for products that are familiar, but with a unique twist. Companies should consider take traditional items and making small changes in order to appeal to the growing consumer base yearning for these types of commodities.