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Christmas-Themed Voice Assistant Features

Alexa's Call Santa Skill Lets Kids Hear St. Nick

— December 5, 2018 — Tech
Amazon Alexa's new Call Santa Skill gives kids a direct line to St. Nick in his North Pole-based workshop. Available to anyone with an Echo Dot Kids Edition, FreeTime on Alexa, or any other compatible Echo and Fire devices, the Call Santa Skill will not require any further activations or downloads.

Once a user initiates the skill, Alexa will respond with several responses such as “What a great idea, I’ll put you through” or “OK, let’s see if we can connect with him.” The actual conversation interchanges between Alexa and Santa are fully scripted and upbeat, and will unfortunately not allow children to actually speak with the rosy-nosed Big Man. The conversation will, however, encompass daily activities at the workshop, daily chores, preparations for Christmas, and much more.


Image Credit: Thomas Lohnes/Getty Images
Trend Themes
1. Virtual Holiday Experiences - There is a growing trend in the market for virtual experiences during holidays, which creates new opportunities for businesses to offer unique and personalized experiences.
2. Voice-enabled Technology for Kids - The rise of voice-enabled technology for kids presents a major opportunity for brands looking to differentiate themselves in a competitive market.
3. Conversational Interfaces for Customer Engagement - The use of conversational interfaces like Alexa's Call Santa Skill can be a game-changer for businesses looking to engage with customers in a more personalized and direct way.
Industry Implications
1. E-commerce - E-commerce companies can leverage virtual experiences to drive online sales during the holiday season.
2. Toy Industry - The toy industry can benefit from developing voice-enabled toys and games that integrate with virtual holiday experiences like Alexa's Call Santa Skill.
3. Customer Support Services - Businesses that offer customer support services should consider adopting conversational interfaces like Alexa to improve the customer experience and reduce response time.
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