In order to promote the release of Black Ops 3, a controversial Call of Duty campaign was launched on Twitter.
The social account began tweeting messages like: "BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina," essentially creating buzz about a fake terrorist attack. This continued with a series of tweets, which escalated to describe declarations of martial law, military drones being deployed and shots fired. Following all these tweets, it was revealed that: "This was a glimpse into the future fiction of #BlackOps3."
Much of the public was outraged by the social media stunt, especially since the handles, account photos and bio were changed to look like a reputable news source. As outraged as the public might have been, it drove tons of attention to the stunt and the new game.
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