Benefit Cosmetics' Boi-ing Cakeless Concealer Shares Waterproof Coverage
Laura McQuarrie — August 16, 2019 — Fashion
References: benefitcosmetics & allure
Benefit Cosmetics fans are already familiar with various Boi-ing concealer formulas from the beauty brand and they are now being introduced to yet another option with the all-new Boi-ing Cakeless Concealer. Years ago, the brand launched its original, "industrial-strength" full-coverage concealer in a pot and its new product sets itself apart as a full-coverage liquid concealer.
When applied, the Boi-ing Cakeless Concealer is said to feel like a comfortable "second skin" and quickly hide blemishes, discoloration and dark undereye circles—all without cracking or caking over time. The long-lasting foundation comes in a packaging with an eraser-inspired tip and is best applied in thin, blendable layers.
The Boi-ing Cakeless Concealer by Benefit Cosmetics boasts an expansive shade range to cater to those with a variety of warm, cool and neutral undertones.
When applied, the Boi-ing Cakeless Concealer is said to feel like a comfortable "second skin" and quickly hide blemishes, discoloration and dark undereye circles—all without cracking or caking over time. The long-lasting foundation comes in a packaging with an eraser-inspired tip and is best applied in thin, blendable layers.
The Boi-ing Cakeless Concealer by Benefit Cosmetics boasts an expansive shade range to cater to those with a variety of warm, cool and neutral undertones.
Trend Themes
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Full-coverage Liquid Concealers — Beauty brands can innovate by creating full-coverage liquid concealers that feel like a comfortable second skin and don't crack or cake over time.
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Comfortable Second Skin Foundation — Beauty brands can pursue a trend of creating foundations that feel like a comfortable second skin and are long-lasting with an expansive shade range.
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Blendable Layers Application Technique — Beauty brands can introduce new application techniques for concealers and foundations by recommending thin, blendable layers to achieve a flawless finish that lasts.
Industry Implications
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Beauty Industry — The beauty industry can take advantage of the trend of creating full-coverage liquid concealers with an eraser-inspired tip, comfortable second skin finish and in an expansive shade range.
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Cosmetic Packaging Industry — Cosmetic packaging industry can innovate with new designs of concealer and foundation packaging that optimize application and storage of blendable layers products.
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Skincare Industry — The skincare industry can leverage the trend towards long-lasting and comfortable second skin foundations to develop new skincare products that enhance the complexion of the wearer.
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