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Cake Batter Ice Cream

These New Offerings Celebrate the Cold Stone Creamery's 30th Anniversary

— May 17, 2018 — Lifestyle
This year marks Cold Stone Creamery's 30th year in business and the brand is celebrating through releasing numerous flavor offerings that are rapidly becoming fan-favorites, the latest of which, is its new cake batter ice cream flavors.

The new offerings arrive in two iterations including Strawberry Cake Batter Ice Cream, and Chocolate Cake Batter Ganache Ice Cream. To complement this new treat, the brand has invented a series of unique ice cream combinations with names like Big 3-0, which features cake batter, brownie and fudge. Additionally, the brand is promoting the Berry Me in Batter cone, which features the strawberry cake batter that's been topped with caramel and whipped cream.

The offerings are available throughout the summer season.
Trend Themes
1. Flavor Offerings - Disruptive innovation opportunity: Develop unique and creative flavor combinations to attract new customers.
2. Unique Ice Cream Combinations - Disruptive innovation opportunity: Invent new and exciting ice cream combinations to stand out in a competitive market.
3. Seasonal Offerings - Disruptive innovation opportunity: Create limited-time offerings to generate buzz and increase customer demand.
Industry Implications
1. Ice Cream - Disruptive innovation opportunity: Incorporate unconventional ingredients or flavors to differentiate from competitors.
2. Food and Beverage - Disruptive innovation opportunity: Experiment with unconventional flavor profiles to cater to adventurous consumers.
3. Desserts - Disruptive innovation opportunity: Explore new ways to present and combine traditional desserts to create unique and Instagram-worthy experiences.
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