With lent just around the corner, Popeyes has just debuted a new Cajun Crispy Shrimp dish.
For six Fridays each spring, those who observe Lent skip meat in favor of fish and other seafood dishes. As a result, many fast food brands step up their seafood offerings during this time, and Popeyes is no exception. For the 2021 Lenten season, the brand has introduced a new Cajun Crispy Shrimp dish, which consists of marinated butterfly shrimp covered in a crispy breading and the chain's signature Cajun spices. The result is a crispy and savory dish that's completely meat-free.
Right now, Popeyes is offering eight Cajun Crispy Shrimp, a side, and a biscuit for just $5. There's also a $5 Cajun Shrimp Surf & Turf combo meal that includes four Cajun Crispy Shrimp, two chicken tenders, a side, and a biscuit.
Image Credit: Popeyes
What Makes This Trend Stand Out
- Meat-free Fast Food Offerings
- Fast food brands are introducing more meat-free options during Lenten season, providing opportunity for disruptive innovation in the plant-based protein industry.
- Seasonal Menu Items
- Offering seasonal menu items can increase brand awareness and create a sense of urgency among consumers, presenting opportunities for menu innovation and experimentation.
- Convenience-based Meal Deals
- Fast food chains offering convenient and low-priced meal deals during Lenten season can attract more customers, providing opportunity for creating innovative meal deals to boost sales.
Sectors Adopting This
- Fast Food Industry
- Fast food chains have an opportunity to create more meat-free options and seasonal menu items during Lenten season to attract more customers and increase sales.
- Plant-based Protein Industry
- The increasing demand for meat-free fast food options during Lenten season presents an opportunity for innovation in the plant-based protein industry and the creation of new products and offerings for fast food chains.
- Convenience Store Industry
- Convenience stores can also capitalize on the Lenten season by offering meal deals that include seafood and meat-free options, providing opportunities for innovative product or packaging designs that appeal to on-the-go consumers.
