Russian designer Stepan Solodkov put together this cafe branding design for Too Food For You offering a variety of chalkboard style typography coupled with adorable mini emoticon graphics that adorn coffee cups, buttons, takeaway bags, bubble teas and coasters.
The designs for Too Food For You play off of the customized emoticons that Solodkov put together that seem to take inspiration from emojis you'd see on a smartphone with a whimsical twist. The doodles include hearts, coffee beans, mustaches, birds, fruits and even pugs coupled with bright pastel hues, white outlining and chalkboard typography. The emoticons are also used as a background pattern on the takeaway bags and coffee cups. The dainty design scheme captures a fanciful and playful mood that perfectly reflects the products and eatery.
What's Driving This Trend
- Customized Emoticon Graphics
- Disruptive innovation opportunity: Explore new ways to incorporate customized emoticon graphics in branding and design to create a whimsical and playful mood.
- Chalkboard Style Typography
- Disruptive innovation opportunity: Develop innovative techniques for using chalkboard style typography in various industries such as food and beverage, retail, and hospitality.
- Adorable Mini Emoticons
- Disruptive innovation opportunity: Create new products and designs that feature adorable mini emoticons, providing a unique and personalized touch to consumer goods.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Incorporate customized emoticon graphics and chalkboard style typography in the branding and packaging of food and beverage products to create a visually appealing and playful experience for consumers.
- Retail
- Disruptive innovation opportunity: Utilize customized emoticon graphics and chalkboard style typography in retail displays, signage, and packaging to enhance the overall shopping experience and attract customers.
- Hospitality
- Disruptive innovation opportunity: Implement customized emoticon graphics and chalkboard style typography in the design of hotel amenities, menus, and decor to create a unique and memorable atmosphere for guests.
