The Cadbury Dairy Milk 30% Less Sugar chocolate has been launched by Mondelēz International as part of its three-year project to create a treat that is lower in sugar and free from artificial sweeteners. The chocolate maintains the brand's commitment to great-tasting treats but with a distinctly health-focused recipe that will be appreciated by consumers seeking to reduce their intake of sugar.
The chocolate is being used in the brand's original Cadbury Dairy Milk bar as well as the Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Fruit & Nut bars in the UK as well.
Cadbury Associate Marketing Director Claire Low spoke on the new Cadbury Dairy Milk 30% Less Sugar chocolate saying, "We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which still tastes great. We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”