Gudrun's Cacaofruit Bites Repurpose Ingredients Destined to Go to Waste
Laura McQuarrie — November 28, 2023 — Lifestyle
References: news.pressmailings & ceo
In the process of making chocolate, cacao fruit is usually discarded after the cacao beans found within are used to create the rich, flavorful base for various chocolate products—but Gudrun's Cacaofruit Bites are a new Belgian chocolate product that gives new life to this overlooked ingredient. Based on the principles of upcycling, Gudrun created an exclusive new treat that helps to repurpose an ingredient that's usually destined for waste streams. Cacaofruit Bites is packed with flavor, as well as being aligned with a more sustainable future.
"We hear our younger target groups who are rightly sounding the alarm and are very conscious about the future of the planet," says Sofie De Lathouwer, CEO of Gudrun, "If we want to continue to enjoy chocolates, we have to find ways to treat the planet with more respect."
"We hear our younger target groups who are rightly sounding the alarm and are very conscious about the future of the planet," says Sofie De Lathouwer, CEO of Gudrun, "If we want to continue to enjoy chocolates, we have to find ways to treat the planet with more respect."
Trend Themes
1. Upcycled Food Products - Gudrun's Cacaofruit Bites repurpose discarded cacao fruit, creating a new wave of upcycled food products.
2. Sustainable Snacks - Gudrun's Cacaofruit Bites align with the growing demand for sustainable snacks by utilizing overlooked ingredients.
3. Environmental Consciousness - Gudrun's Cacaofruit Bites tap into the increasing environmental consciousness of younger consumers by repurposing waste streams.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities in creating more upcycled products like Gudrun's Cacaofruit Bites.
2. Chocolate and Confectionery - The chocolate and confectionery industry can capitalize on sustainable snacks, like Gudrun's Cacaofruit Bites, to appeal to eco-conscious consumers.
3. Sustainability and Waste Management - The sustainability and waste management industry can find innovative solutions in repurposing overlooked ingredients, such as the cacao fruit used in Gudrun's Cacaofruit Bites.
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