The internet busted the business world wide open, creating a new universe for buying and selling venues. For years, the myth that making online purchases permeated through American homes. Although this belief still exists for some, the current trend of buying things on the internet has grown to include expensive jewelry. Part of the reason for this trend has to do with people's discomfort in bargaining with face-to-face salesmen. Folks can go to online jewelry stores like BlueNile.com and buy $60,000 necklaces or Sam's Club and buy $10,000 rings.