Barbecue season may be over in North America, but McDonald’s Philippines has just begun serving its new barbecue-inspired Buttered Corn side dish.
The new Buttered Corn side is perfect for those who enjoy the taste of corn on the cob, but don't want to put in all the work. This buttery dish consists of perfectly cooked corn kernels slathered with creamy buttery. The new dish makes a great veggie side dish option for any other McDonald's entree.
While initial rumours suggested that the Buttered Corn side would be available in the U.S., it's worth noting that this appears to be a McDonald’s Philippines exclusive. The dish is also only available from participating locations for a limited time.
Image Credit: McDonald’s Philippines
Why This Trend Is Growing
- Barbecue-inspired Buttered Corn
- The trend of barbecue-inspired buttered corn side dishes offers an opportunity for food companies to innovate and create unique flavor combinations.
- Convenience in Side Dishes
- The growing trend of convenient side dishes like McDonald’s Buttered Corn presents opportunities for the food industry to develop more ready-to-eat options that cater to busy consumers.
- Regional Menu Exclusivity
- The trend of regional menu exclusivity, as seen with McDonald’s Philippines' Buttered Corn, showcases the potential for localized offerings to engage and attract customers in specific markets.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of barbecue-inspired buttered corn side dishes by introducing similar products with unique twists.
- Fast Food Chains
- Fast food chains, like McDonald’s, can explore the convenience trend in side dishes by incorporating more ready-to-eat options, appealing to on-the-go customers.
- Restaurant Franchising
- The trend of regional exclusivity highlights an opportunity for restaurant franchising businesses to introduce location-specific menu items that cater to the preferences of local customers.
