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Stigmata Servants

The ‘Butler's Club' Ad Promises Miraculous Service

— February 2, 2011 — Marketing
‘Publicis’ in Montreal, Canada, joined forces with a servants company to release the ‘Butler’s Club’ ad. Featuring the quote “We do miracles,” the advertisement showcases a headless butler donning bloody white gloves.

Its religious connotation is quite obvious; however, don’t let stigmata be your deciding factor. The ‘Butler’s Club’ ad is promoting the best of the best when it comes to servants. For all your catering, cleaning and personal needs, this club will definitely deliver.
Trend Themes
1. Luxury Service Marketing - Creating impactful and memorable marketing campaigns that convey luxury and excellence in service can differentiate a brand in the service industry.
2. Religious-themed Advertising - Incorporating religious elements or themes into advertising can create a unique and memorable message for a brand, but must be approached with sensitivity and careful consideration.
3. Specialty Servant Niches - Identifying and catering to niche markets for specialized services, such as high-end butler services, can provide opportunities for innovation and differentiation in the service industry.
Industry Implications
1. Luxury Hospitality - Luxury hotels and resorts can leverage this type of marketing to distinguish their excellent service offerings from those of their competitors and create lasting impressions with guests.
2. Event Planning - This type of marketing could be used by event planning companies to convey the service excellence and attention to detail they provide for high-end parties and events.
3. Specialty Concierge Services - Companies that offer niche concierge services, such as private butlers or personal assistants, have opportunities to innovate and differentiate themselves in the highly competitive luxury service market.
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